Track your product's lifecycle
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ProduTrak (formerly Stipra) is a revolutionary system which allows companies to know their consumers better by comparing production x sales x consumption data. This allows for more sales and an increase in brand equity
More than 30 thousand new consumer products are launched per year and 80% of them fail. This is because their manufacturers do not know the entire lifecycle of their products: only from production until sales. But it is the post-sales data the one which holds the key of consumption! And this is what ProduTrak offers.
Track products you want to know more about by creating campaigns, so whenever they are disposed you'll know when, who, where and how
Compare this newly obtain post-sales data with your regular sales data to find out how long it takes for a consumer to consume your product, what was its reaction to it, how did he used it, etc. And use that data to enhance your product and thus its sales
ProduTrak provides you with a complete dashboard showing in real time how many of your or a competitors products are found at the various disposal sites we track. You can see in real time when people dispose of your products, along with age and gender of the consumer
See in real time your products when they are disposed, along with date and gender of the consumer
Export ProduTrak's post-sales data and compare it with your sales data to find untapped sales spots, reduce stock and churn, etc
By comparing disposal data with sales data your company will know your customers much better. Our simple 4 step process makes it easy
Register your products you want us to track. They will be fed into our AI system so they can be located at disposal sites
Create campaigns with the geographical area you want those products located when disposed
Monitor in real time your products as they are located and see it in a map along with time+date, geographical location, age, and gender of that consumer
Export this post-sales data and compare it to your production and sales data to reduce consumer churn, find untapped sales locations, reduce stock, etc. Finally, create compelling visualizations, and much more
Quick and spot on
